Privacy policy
Last updated: December 1, 2025
Pair operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Pair is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
• With Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third party services based on your online activity with different merchants and websites. These partners will use your information in accordance with their own privacy notices.
• When you direct or consent to our disclosure of certain information to third parties, such as for shipping or social media integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to respond to subpoenas or similar requests, to enforce applicable terms, or to protect the Services and the rights of users.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify in order to provide enhanced services. Shopify is responsible for processing personal information used for those enhanced features, including requests related to that processing. To learn more, you can visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
Third Party Websites and Links
The Services may contain links to websites or online platforms operated by third parties. We are not responsible for the privacy or security of such sites, and information you provide on third party platforms may be viewable by others. Review the privacy and security policies of those websites before interacting with them.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. As of the date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security measures are perfect or impenetrable. Information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to send sensitive information.
We retain personal information as long as necessary to operate the Services, maintain your account, complete transactions, comply with legal obligations, resolve disputes, or enforce our policies.
Your Rights and Choices
Depending on where you live, you may have rights related to your personal information, including:
• Right to access or know the information we hold about you.
• Right to delete personal information we maintain about you.
• Right to correct inaccurate information.
• Right to portability in certain circumstances.
• Right to opt out of sale or sharing for targeted advertising, where applicable.
Requests may be exercised through the tools provided on the Services. Shopify processes certain information on our behalf and provides mechanisms to exercise rights related to data they control. To learn more about these rights, refer to the Shopify Privacy Portal.
We may need to verify your identity before processing your request. We do not discriminate against users for exercising their privacy rights.
Complaints
Depending on where you live, you may have the right to appeal decisions about your privacy requests or to file a complaint with your local data protection authority.
International Transfers
We may transfer, store and process personal information outside the country you live in. If your information is transferred out of the European Economic Area or the United Kingdom, we rely on accepted legal transfer mechanisms unless the destination country has been deemed adequate.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. The revised version will be posted on this page with an updated "Last updated" date.